STUCK? OVERWHELMED? CAN'T FOCUS?

Try SideCoach:

The AI accountability partner

Get back to feeling progress

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alex w dog

WHY I BUILT SIDECOACH?

I’m Alex.
And I was stuck 😞

I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.

I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.

I let SideCoach manage my week.

It felt magical.

Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.

WHY I BUILT SIDECOACH?

I’m Alex.
And I was stuck 😞

alex w dog

I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.

I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.

I let SideCoach manage my week.

It felt magical.

Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.

Here's my SideCoach cycle

(YOU CAN CUSTOMIZE YOURS)

weekly desktop cycle

Here's my SideCoach cycle

(YOU CAN CUSTOMIZE YOURS)

weekly update mobile crop

How Business Owners use SideCoach?

  • Initial Interview: Discuss your vision, goals, and challenges. Feels like business therapy.
  • Weekly Goal-Setting: Turn high-level projects into prioritized measurable tasks with specific due dates.
  • Task Integration: Sync with existing task management tools like Asana.
  • Always Available: Whether you're in a full stage 5 panic or need a second opinion on your byline.
  • Celebrate the Wins: No-nonsense partner tells you when you're off track and applauds you when you succeed.

What about executive coaches?

I TRIED THEM: OVERPRICED & INEFFECTIVE.

Feature SideCoach Human Executive Coach
Always Available
Real-Time Task Awareness
100% Focused on You ✗ (Multiple clients)
Easy to Get Started
Verified Expertise
Good Value ✓ ($50/mo) ✗ ($1,500+/mo)

LET'S DO AN ONBOARDING

Rolling your eyes at AI? 🙄

Spend 30 mins with me.

I'm deeply involved with the OpenAI developer community and have used SideCoach to produce OneCircle.ai, MediaShift.ai, ModelMetrics.ai, and other AI ventures. I love educating fellow founders on best practices with AI for themselves and their businesses.

Every SideCoach user starts with a 30-minute session with Alex to ensure it is a good fit for you:

  • Learn how to properly “speak with” AI
  • Integrate SideCoach into your workflows
  • Ensure SideCoach is the right fit for you
Schedule Your Intake

(If nothing else, you'll get a free primer on AI for your business. Alex normally charges $375/hr for AI advisory)

FAQs

What if I have ADHD?

Some of the most successful founders, business owners, executives, (and some of my closest friends) are neurodivergent. They have told me that this accountability partner format could be transformative for their success. I hope SideCoach can help as many people as possible.

In addition to clinically diagnosed folks, I believe smartphones are generally destroying everyone's ability to focus. We need an accountability partner now more than ever.

How is this better than task management apps? (e.g., Asana, Trello, Jira, etc.)

Traditional task management apps add more overhead. They don’t intelligently break your projects into small, actionable, measurable tasks.

You waste time rejiggering + assigning + categorizing tasks. SideCoach does the task management for you. You speak to it like you’d speak to a human assistant.

SideCoach is a high-power AI agent that helps you make forward progress on your business.

What makes SideCoach different from executive coaches?

Executive coaches are outlandishly expensive, and their performance is highly variable. Compare your coach's "certificate" versus attorneys who go through 3 years of law school, pass a difficult bar exam, and spend years apprenticing under senior partners. How do self-proclaimed executive coaches justify the same rates as attorneys?

Besides being trained on the world's leading business mavens, SideCoach is available 24/7, is fully focused on your success, is brutally honest, and integrates with your tools like Slack.

Do I really need an AI accountability partner?

Building a company is a lonely grind. We all need someone trustworthy in our corner to structure our thoughts, support us, and acknowledge our wins. If you've ever been in the flow state with a cofounder, then you know the magic of working alongside someone invested in your success.

How do I interact with SideCoach?

You speak to SideCoach via text chat or voice notes (we highly recommend long-winded voice notes!). You can manually update tasks via a paired task management app (e.g., Asana) or our built-in task list.

Do you train your models on my data?

We understand you may speak about sensitive topics with your SideCoach, and safety + security are paramount. Unless you explicitly opt-in, we do not train models based on your data.

How much does SideCoach cost?

SideCoach offers a 30-day free trial, followed by a flat monthly rate of $50/month. There will be future options for teams and enterprises.

More questions?

Contact me via email or text me directly at (424) 835-9388‬. My engineering team and I love to hear if we missed something important.

You're not alone.

We could all use a trusted co-founder.

"Ugh, the grind is tough. It's daunting, relentless, and can be all encompassing. I want someone to recognize what I'm going through."

- VC-funded Fintech Founder

"For the most part I keep everything in my head.

It works fine."

- [Struggling] Owner of a [Struggling] Consumer Mobile App

"I love my clients. But the pile of paperwork keeps growing and I don't make progress on the business. I feel stuck."

- Owner of Physical Therapy Practice

Even founders need a boss.

But not a traditional one.

The grind gets lonely and uncertain. Imagine an AI trained on the great minds of Peter Thiel, Steve Jobs, and Elon Musk coaching you through your business journey.

SideCoach is brutally aligned and celebrates your wins.

Trusted by Entrepreneurs, Executives, and Small Business Owners who came from:

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