FAQs

What if I have ADHD?

Some of the most successful founders, business owners, executives, (and some of my closest friends) are neurodivergent. They've told me in our 1:1 calls that SideCoach could be transformative for their success. I hope SideCoach can help as many people as possible.

In addition to clinically diagnosed folks, I believe smartphones are generally destroying everyone's ability to focus. We need an accountability partner now more than ever.

Is my private data protected?

We know you may speak about sensitive topics with your SideCoach, and safety + security are paramount. We do not let 3rd party providers train their general models on your data.

We do a lot more, like firewalling and encrypting our database, encrypting and securely storing private keys, employing data isolation, and more. You can learn more about security here.

How much does SideCoach cost?

Unlike human coaches who charge $375+ per meeting, SideCoach is $25/week for:

• 24/7 availability for whenever your best ideas (or worst nightmares) happen
• Access via web, mobile web, and SMS text message (you can even send voice notes over text).
• Proactive daily goal-setting and progress checks
• Weekly sessions to review learnings and plan the week ahead
• Critical Path Framework to focus and steer you forward

We intentionally made SideCoach pricing accessible and without any long-term contracts. If you cannot commit $25 towards working on yourself and your business, we're probably not the right fit for you.

How is this better than task management apps? (e.g., Asana, Trello, Jira, etc.)

Traditional task management apps add more overhead. They don’t intelligently break your projects into small, actionable, measurable tasks.

You waste time rejiggering + assigning + categorizing tasks. SideCoach does the task management for you. You speak to it like you’d speak to a human assistant. SideCoach is a high-power AI agent that helps you make forward progress on your business.

What makes SideCoach different from human executive coaches?

Executive coaches are outlandishly expensive, and their performance is highly variable. Compare your coach's "certificate" to attorneys who go through 3 years of law school, pass a difficult bar exam, and spend years apprenticing under senior partners. How do self-proclaimed coaches justify the same rates as attorneys? 🧐

Besides being trained on the world's leading business mavens, SideCoach is available 24/7, doesn't bring personal problems into your sessions, is fully aligned to your success, and maintains an ever-expanding memory of your journey.

Plus: our early users told us they can open up more to an AI than a human 🤯. Zero feeling of judgment or wasting someone's time!

Why do I need a coach?

Building a company is a lonely grind. Your employees, accountants, contractors, and investors will never fully appreciate what you're going through.

We all need someone trustworthy in our corner to structure our thoughts, support us, and acknowledge our wins. If you've ever been in the flow state with a cofounder, then you know the magic of working alongside someone invested in your success.

How do I interact with SideCoach?

You speak to SideCoach via text chat or voice notes (we highly recommend long-winded voice notes!). We'll teach you how to "ramble" during the SideCoach interactive onboarding.

How is this different from ChatGPT / Claude / etc.?

Great question! I actually tried using ChatGPT before building SideCoach. And a few other SideCoach power users have tried using Claude.

After about a week, those generic tools get confused. They don't know which milestones/tasks are finished vs. which are next in line.

SideCoach maintains a cohesive, updated memory of your company to give deeply meaningful advice (yes, we've tried "projects"). It proactively texts you with daily agendas and follow-ups to hold you accountable (and you can always reply via SMS). It has a small legion of pre-trained autonomous agents working behind the scenes, tuned explicitly to build the multiple foundational blocks for your venture and push you toward your goals (e.g., vision, milestone planning, weekly task planning, org chart, KPI, product/pricing mix analysis, etc.). In short, SideCoach is a voice-first multi-modal laser-guided missile helping you build your business 🚀

OpenAI, Anthropic, Meta, and X build fantastic generalized foundational models, but there's value in specialization.

Could I open a bottle of wine with a brick of iron ore? Maybe.
But I'd rather use a stainless steel corkscrew.

More questions?

Contact me via email or text me directly at (424) 835-9388‬. My engineering team and I love to hear if we missed something important.