Get back to feeling progress
Get back to feeling progress
I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.
So, I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.
I let SideCoach manage my week.
It felt magical.
Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.
I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.
I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.
I let SideCoach manage my week.
It felt magical.
Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.
Feature | SideCoach | Human Coach |
---|---|---|
24/7 Availability
Capture those 3AM breakthroughs (or crises) with 24/7 counsel via web, mobile web, and text message. No waiting for appointments. |
✓ | ✗ |
Daily Accountability
Get morning text message directives and afternoon check-ins for each day's agreed-upon tasks. |
✓ | ✗ |
Zero Human Bias
No mood swings. No personal baggage. No blind spots. |
✓ | ✗ |
100% Focused on You
You're its only client. |
✓ | ✗ |
Full Memory of Your Journey
Dynamically expands its memory of your vision, goals, milestones, challenges, KPIs, org chart, etc.. |
✓ | ✗ |
Easy to Get Started
No worksheets and no BS. Our famous 10 mins interactive setup aligns your SideCoach to your journey. |
✓ | ✗ |
Verified Expertise
We align AI's omniscient awareness with our focused Critical Path Framework to steer you forward. |
✓ | ✗ |
Fair Value
Why risk hundreds (or thousands) of dollars on a random person? Get started for just $15. |
✓ ($15/wk) | ✗ ($1,500+/mo) |
But not a traditional one.
The grind gets lonely and uncertain. Imagine an AI trained on the works of Peter Thiel, Steve Jobs, and all the world's business acumen coaching you through your business journey.
SideCoach is brutally aligned and celebrates your wins.
SideCoach sends morning text messages with reminders of your goals and afternoon check-ins on your progress.
SideCoach maintains an ever-expanding understanding of your business. It leverages this source of truth to shape advice and milestone planning.
SideCoach is trained to follow the Critical Path Framework to focus you on the most impactful tasks.
Unlike human coaches, SideCoach is ready to support you whenever your greatest ideas (or toughest panic attacks) happen.
Let SideCoach turn your long rambles into succinct action plans.
Optionally send texts or voice notes directly to your SideCoach from your cell phone just like you might chat with a human advisor.
We do not allow our underlying LLM providers to train their models on your data. We do not store your voice recordings. We employ industry standards for data encryption, key encryption, and firewalling. Read more here.
What if I have ADHD?
Some of the most successful founders, business owners, executives, (and some of my closest friends) are neurodivergent. Some of our clients have confided in me that SideCoach has been a godsend for this.
I believe smartphones are generally destroying everyone's ability to focus. We need an accountability partner now more than ever.
Is my private data protected?
You may speak about sensitive topics with your SideCoach, so safety + security are paramount.
How much does SideCoach cost?
Unlike human coaches who charge $375+ per meeting, SideCoach is $15/week for:
We intentionally made SideCoach pricing accessible and without any long-term contracts. If you cannot commit $15 towards working on yourself and your business, we're probably not the right fit for you.
How is this better than task management apps? (e.g., Asana, Trello, Jira, etc.)
Traditional task management apps add more overhead. They don’t intelligently break your projects into small, actionable, measurable tasks.
You waste time rejiggering + assigning + categorizing tasks. SideCoach does the task management for you. You speak to it like you’d speak to a human assistant. SideCoach is a high-power AI agent that helps you make forward progress on your business.
What makes SideCoach different from human executive coaches?
Executive coaches are expensive, and their performance is highly variable. Compare your coach's "certificate" to attorneys who go through 3 years of law school, pass a difficult bar exam, and spend years apprenticing under senior partners. How do self-proclaimed coaches justify the same rates as attorneys? 🧐
Besides being trained on the world's leading business mavens, SideCoach is available 24/7, doesn't bring personal problems into your sessions, is fully aligned to your success, and maintains an ever-expanding memory of your journey.
Plus: our early users told us they can open up more to an AI than a human 🤯. Zero feeling of judgment or wasting someone's time!
Why do I need a coach?
Building a company is a lonely grind. Your employees, accountants, contractors, and investors will never fully appreciate what you're going through.
We all need someone trustworthy in our corner to structure our thoughts, support us, and acknowledge our wins. If you've ever been in the flow state with a cofounder, then you know the magic of working alongside someone invested in your success.
How do I interact with SideCoach?
You speak to SideCoach via text chat or voice notes (we highly recommend long voice notes!). We'll teach you how to "ramble" during the SideCoach interactive onboarding.
How is this different from ChatGPT / Claude / etc.?
Great question! I actually tried using ChatGPT before building SideCoach. And a few other SideCoach power users have tried using Claude.
After about a week, those generic tools get confused. They don't know which milestones/tasks are finished vs. which are next in line.
SideCoach maintains a cohesive, updated memory of your company to give deeply meaningful advice (yes, we've tried "projects"). It proactively texts you with daily agendas and follow-ups to hold you accountable (and you can always reply via SMS). It has a small legion of pre-trained autonomous agents working behind the scenes, tuned explicitly to build the multiple foundational blocks for your venture and push you toward your goals (e.g., vision, milestone planning, weekly task planning, org chart, KPI, product/pricing mix analysis, etc.). In short, SideCoach is a voice-first multi-modal laser-guided missile helping you build your business 🚀
OpenAI, Anthropic, Meta, and X build fantastic generalized foundational models, but there's value in specialization.
Could I open a bottle of wine with a brick of iron ore? Maybe.
But I'd rather use a polished stainless steel corkscrew.
More questions?
Contact us via email or text me directly at (424) 835-9388. My engineering team and I love to hear if we missed something important.
I'm deeply involved with the OpenAI developer community and have used AI Coaching to produce OneCircle.ai, MediaShift.ai, GetLifted.ai, and other AI ventures. I love educating fellow founders on best practices with AI for themselves and their businesses.
If you're not sure about AI, come hang at my weekly webinar:
(If nothing else, you'll get a free primer on AI for your business. Alex normally charges $425/hr for AI advisory)
We could all use a trusted co-founder.
"Ugh, the grind is tough. It's daunting, relentless, and can be all encompassing. I want someone to recognize what I'm going through."
- VC-funded Fintech Founder
"For the most part I keep everything in my head.
It works fine."
- [Struggling] Owner of a [Struggling] Consumer Mobile App
"I love my clients. But the pile of paperwork keeps growing and I don't make progress on the business. I feel stuck."
- Owner of Physical Therapy Practice
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