STUCK? OVERWHELMED? CAN'T FOCUS?

Try SideCoach:

The AI Coach for Founders

Get back to feeling progress

Start for Free

STUCK? OVERWHELMED? CAN'T FOCUS?

Try SideCoach:

The AI Coach for Founders

Get back to feeling progress

alex w dog

WHY I BUILT SIDECOACH?

I’m Alex.
And I was stuck 😞

I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.

I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.

I let SideCoach manage my week.

It felt magical.

Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.

WHY I BUILT SIDECOACH?

I’m Alex.
And I was stuck 😞

alex w dog

I'd built 3 successful companies and was building my 4th when burnout hit me hard. My days were long, but I could not stay focused on what mattered.

I built an AI Co-Founder called SideCoach that organized my big vision goals into prioritized projects and measurable tasks.

I let SideCoach manage my week.

It felt magical.

Now, I'm opening SideCoach for other entrepreneurs and intrapreneurs to get real forward motion.

Here's my SideCoach cycle

(YOU CAN CUSTOMIZE YOURS)

SideCoach weekly cycle

Here's my SideCoach cycle

(YOU CAN CUSTOMIZE YOURS)

Weekly SideCoach Cycle

How Business Owners use SideCoach?

  • Initial Interview: Discuss your vision, goals, and challenges. Feels like founder therapy.
  • Weekly Goal-Setting: Turn high-level projects into prioritized measurable tasks with specific due dates.
  • Always Available: Whether you're in a full stage 5 panic or need a second opinion on your byline.
  • Celebrate the Wins: No-nonsense partner tells you when you're off track and applauds you when you succeed.
  • Crtical Path Framework: collaborate with SideCoach to lay out your vision, goals, milestones, challenges, KPIs, org chart, etc

Watch a Demo

Even founders need a boss.

But not a traditional one.

The grind gets lonely and uncertain. Imagine an AI trained on the great minds of Peter Thiel, Steve Jobs, and Elon Musk coaching you through your business journey.

SideCoach is brutally aligned and celebrates your wins.

Free week trial.

Then $15/week.

No commitment.

01

Proactive Task Tracking

SideCoach sends morning text messages with reminders of your goals and afternoon check-ins on your progress.

02

Long-Term Memory

SideCoach maintains an ever-expanding understanding of your business. It leverages this source of truth to shape advice and milestone planning.

03

Critical Path Focus

SideCoach is trained to follow the Critical Path Framework to focus you on the most impactful tasks.

04

Available 24/7

Unlike human coaches, SideCoach is ready to support you whenever your greatest ideas (or toughest panic attacks) happen.

05

Voice Powered

Let SideCoach turn your long rambles into succinct action plans.

06

SMS-Enabled

Optionally send texts or voice notes directly to your SideCoach from your cell phone just like you might chat with a human advisor.

07

Secure

We do not allow our underlying LLM providers to train their models on your data. We do not store your voice recordings. We employ industry standards for data encryption, key encryption, and firewalling. Read more here.

What about human executive coaches?

I TRIED THEM: OVERPRICED & INEFFECTIVE.

Feature SideCoach Human Coach
24/7 Availability

Capture those 3AM breakthroughs (or crises) with 24/7 counsel via web, mobile web, and text message. No waiting for appointments.

Daily Accountability

Get morning text message directives and afternoon check-ins for each day's agreed-upon tasks.

Zero Human Bias

No mood swings. No personal baggage. No blind spots.

100% Focused on You

You're its only client.

Full Memory of Your Journey

Dynamically expands its memory of your vision, goals, milestones, challenges, KPIs, org chart, etc..

Easy to Get Started

No worksheets and no BS. Our famous 10 mins interactive setup aligns your SideCoach to your journey.

Verified Expertise

We align AI's omniscient awareness with our focused Critical Path Framework to steer you forward.

Fair Value

Why risk hundreds (or thousands) of dollars on a random person? Get started for just $15.

✓ ($15/wk) ✗ ($1,500+/mo)

FAQs

What if I have ADHD?

Some of the most successful founders, business owners, executives, (and some of my closest friends) are neurodivergent. Some of our clients have confided in me that SideCoach has been a godsend for this.

I believe smartphones are generally destroying everyone's ability to focus. We need an accountability partner now more than ever.

Is my private data protected?

You may speak about sensitive topics with your SideCoach, so safety + security are paramount.

  • Our 3rd party LLM providers do not train their general models on your data.
  • We do not store your voice recordings.
  • We do a lot more, like firewalling and encrypting our database, encrypting and securely storing private keys, employing data isolation, and more. You can learn more about security here.

How much does SideCoach cost?

Unlike human coaches who charge $375+ per meeting, SideCoach is $15/week for:

  • 24/7 availability for whenever your best ideas (or worst nightmares) happen
  • Access via web, mobile web, and SMS text message (you can even send voice notes over text).
  • Proactive daily goal-setting and progress checks
  • Weekly sessions to review learnings and plan the week ahead
  • Critical Path Framework to focus and steer you forward

We intentionally made SideCoach pricing accessible and without any long-term contracts. If you cannot commit $15 towards working on yourself and your business, we're probably not the right fit for you.

How is this better than task management apps? (e.g., Asana, Trello, Jira, etc.)

Traditional task management apps add more overhead. They don’t intelligently break your projects into small, actionable, measurable tasks.

You waste time rejiggering + assigning + categorizing tasks. SideCoach does the task management for you. You speak to it like you’d speak to a human assistant. SideCoach is a high-power AI agent that helps you make forward progress on your business.

What makes SideCoach different from human executive coaches?

Executive coaches are expensive, and their performance is highly variable. Compare your coach's "certificate" to attorneys who go through 3 years of law school, pass a difficult bar exam, and spend years apprenticing under senior partners. How do self-proclaimed coaches justify the same rates as attorneys? 🧐

Besides being trained on the world's leading business mavens, SideCoach is available 24/7, doesn't bring personal problems into your sessions, is fully aligned to your success, and maintains an ever-expanding memory of your journey.

Plus: our early users told us they can open up more to an AI than a human 🤯. Zero feeling of judgment or wasting someone's time!

Why do I need a coach?

Building a company is a lonely grind. Your employees, accountants, contractors, and investors will never fully appreciate what you're going through.

We all need someone trustworthy in our corner to structure our thoughts, support us, and acknowledge our wins. If you've ever been in the flow state with a cofounder, then you know the magic of working alongside someone invested in your success.

How do I interact with SideCoach?

You speak to SideCoach via text chat or voice notes (we highly recommend long voice notes!). We'll teach you how to "ramble" during the SideCoach interactive onboarding.

How is this different from ChatGPT / Claude / etc.?

Great question! I actually tried using ChatGPT before building SideCoach. And a few other SideCoach power users have tried using Claude.

After about a week, those generic tools get confused. They don't know which milestones/tasks are finished vs. which are next in line.

SideCoach maintains a cohesive, updated memory of your company to give deeply meaningful advice (yes, we've tried "projects"). It proactively texts you with daily agendas and follow-ups to hold you accountable (and you can always reply via SMS). It has a small legion of pre-trained autonomous agents working behind the scenes, tuned explicitly to build the multiple foundational blocks for your venture and push you toward your goals (e.g., vision, milestone planning, weekly task planning, org chart, KPI, product/pricing mix analysis, etc.). In short, SideCoach is a voice-first multi-modal laser-guided missile helping you build your business 🚀

OpenAI, Anthropic, Meta, and X build fantastic generalized foundational models, but there's value in specialization.

Could I open a bottle of wine with a brick of iron ore? Maybe.
But I'd rather use a polished stainless steel corkscrew.

More questions?

Contact us via email or text me directly at (424) 835-9388‬. My engineering team and I love to hear if we missed something important.

LET'S DO AN ONBOARDING

Rolling your eyes at AI? 🙄

Spend 30 mins with me.

I'm deeply involved with the OpenAI developer community and have used AI Coaching to produce OneCircle.ai, MediaShift.ai, GetLifted.ai, and other AI ventures. I love educating fellow founders on best practices with AI for themselves and their businesses.

If you're not sure about AI, come hang at my weekly webinar:

  • Learn how to properly “speak with” AI (applicable to all AI apps)
  • See live view into my own SideCoach
  • Ask any questions about SideCoach or AI for your business
Select a Time

(If nothing else, you'll get a free primer on AI for your business. Alex normally charges $425/hr for AI advisory)

You're not alone.

We could all use a trusted co-founder.

"Ugh, the grind is tough. It's daunting, relentless, and can be all encompassing. I want someone to recognize what I'm going through."

- VC-funded Fintech Founder

"For the most part I keep everything in my head.

It works fine."

- [Struggling] Owner of a [Struggling] Consumer Mobile App

"I love my clients. But the pile of paperwork keeps growing and I don't make progress on the business. I feel stuck."

- Owner of Physical Therapy Practice

Trusted by Entrepreneurs, Executives, and Small Business Owners who came from:

Tesla Logo
Riverside Logo
Delcom Logo
Snap logo